After the energy saving light bulbs, fridges and cars it came to ships. Nowadays fuel efficiency may be one of the criteria (or the one) to judge on when taking into account the cost of the shipping of goods.
Below I offer a brief into the problem, a short video created by Carbon War Room.
ShippingEfficiency.org is an initiative launched by the Carbon War Room and industry-leading partners to increase information flows around international shipping's energy efficiency and ultimately help reduce the environmental impacts of the world's shipping fleet.
Just to mention that one of the founders of the Carbon War Room is Sir Richard Branson.